Lift Your Moving Marketing
"Lift Your Moving Marketing" is the go-to podcast for moving company owners and their teams looking to elevate their business in the digital world. We dive deep into the latest and most effective digital marketing strategies tailored specifically for the moving industry each week. This podcast is your guide whether you're just starting or looking to enhance your existing marketing efforts.
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Our episodes cover various topics, from search engine optimization and social media marketing to crafting engaging email campaigns and compelling content. We understand that the moving industry has unique challenges and opportunities, and we focus on providing actionable advice that you can immediately implement.
Join us as we explore the CORE strategy – Cultivate, Originate, Relate, and Expand – designed to help you own your leads and grow your business sustainably. Learn how to nurture a fertile environment for your leads, be proactive in lead generation, personalize your customer interactions, and expand your customer base and range of services.
"Lift Your Moving Marketing" isn't just about theory but practical, effective tactics and real-world examples from within the moving industry. We bring experts, successful business owners, and marketing gurus to share their insights and experiences. Plus, we keep things engaging and accessible, ensuring that every episode is valuable, whether you're listening in the office or on the go.
Tune in to "Lift Your Moving Marketing" and transform your digital marketing approach today. Let's move your business forward together!
Episodes
40 episodes
#39 Old School Sales and Personal Brand with Kyle Tweedy of BEK Moving
Phone calls beat emails. Your face beats stock photos. Kyle Tweedy, sales manager at BEK Moving (St. Louis's #1 rated moving company), breaks down the old school tactics that still crush lead conversion and the personal branding moves most movi...
#38 The Future of Moving Estimates with James Hatfield
James Hatfield, owner of LiveSwitch, joins Christina to talk about how AI-powered video technology is helping moving companies conduct virtual estimates, generate accurate inventories, and close more jobs faster. They cover why so many movers a...
#37 Stop Waiting for Leads: How PPC Brings Movers Instant Jobs
If someone searches “movers near me,” they’re ready to book—are they finding you or your competitor?In this episode, we break down how PPC helps moving companies generate leads fast, show up at the top of Google, and turn clicks into boo...
#36 How Pay-Per-Click Actually Works for Movers (Simple Breakdown)
If you’ve been thinking about running Google Ads for your moving company but aren’t sure how PPC actually works—this episode breaks it down in a simple, practical way.When someone searches “movers near me,” they’re not just browsing—they...
#35 4 Costly Google Ads Mistakes Moving Companies Make
Are you spending money on Google Ads but not getting enough calls or booked moving jobs?In this episode, we break down the most common (and expensive) mistakes moving companies make with their Google Ads—and how to fix them.You’ll...
#34 Is Your Moving Website Ready for AI Search? Start With Your FAQs?
After nearly a year away, I'm back with an episode that cuts straight to something moving company owners need to pay attention to right now: FAQ schema and why it matters more than ever in an AI-driven search world.In this episode, I bre...
#33 Marketing Automation with James Hurst The Power of a Good CRM
In this episode of the MovingUp Podcast, we dive into the powerful world of CRMs and marketing automation with James Hurst, host of The Marketing Show and a HighLevel expert. From the difference between operational and marketing CRMs to buildin...
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#32 Family-Owned Success For Building a Stronger Moving Business
Running a family-owned moving business comes with unique challenges—from balancing relationships to scaling effectively. In this episode of the Moving Up Podcast, host Christina Hawkins sits down with business coach Glenn Smith to disc...
#31 Choosing the Right Marketing CRM For Your Moving Company
Are you struggling to manage leads, follow-ups, and customer relationships effectively? In this episode of Lift Your Moving Marketing, we’ll break down how to choose the right marketing CRM for your moving company. From integration tip...
#30 Where Are People Moving in 2024? Data-Driven Tips for Movers
Curious about where people are moving in 2024 and how your moving business can benefit? In this episode, we dive into the U-Haul Growth Index, breaking down the hottest metros and cities attracting new residents. From Dallas to Ocala, we’ll exp...
#29 Your 2025 Digital Marketing Plan
In this episode, we discuss how Moving Companies can increase their sales and grow their businesses by using the right internet marketing. Join me as I go through our marketing program for movers.Thanks for catching the Lift Your Movi...
#28 FTC's Crackdown on Fake Reviews: What Moving Companies Need to Know
In this episode, Christina Hawkins breaks down the FTC's recent ruling banning fake reviews and testimonials, a game-changer for the moving industry. Discover why honest reviews matter more than ever and how this ruling impacts moving companies...
#27 Maximizing Facebook Ads for Moving Companies with Josh Wheeler
In this episode of the Lift Your Moving Marketing Podcast, Christina Hawkins sits down with Josh Wheeler, a Facebook Ads expert from Results Driven Marketing, to discuss how moving companies can leverage Facebook (Meta) ads to boost th...
#26 Lessons from Zane Ponsetti of Wildcat Movers
In this Lift Your Moving Marketing Podcast episode, host Christina Hawkins sits down with Zane Ponsetti, the mastermind behind Wildcat Movers and Pro Mover U...
#25 How Can EOS Enhance Your Company’s Success with Lyn Askin, EOS Implementor
In this episode, Christina interviews Lyn Askin, a Certified EOS Implementer® and CEPA®, to explore how the Entrepreneurial Operating System (EOS) can transform moving companies. Lyn explains the core components and benefits of EOS, addressing ...
#24 The Difference Between A Marketing CRM and an Operation CRM
In this episode of "Lift Your Moving Marketing," host Christina Hawkins describes the crucial differences between marketing CRMs and operational CRMs for moving companies. Discover how operational CRMs like SmartMoving and MoverBase streamline ...
#23 Kickstarting Your Moving Company With Guerrilla Marketing Tips
Join host Christina Hawkins as she shares guerrilla marketing tips tailored for new moving company owners. Discover cost-effective strategies to build your business foundation, enhance customer service, and grow your network. Tune in for action...
#22 How Does Patience Affect Your Google Ad Performance?
In this episode focuses on a critical aspect of running a Google ad campaign: the significance of patience. Join us as we explore why giving your Google ad campaign enough time to mature is crucial for achieving the best results.
#21 Mastering Moving Referrals From A Realtor
In this episode, host Christina discusses with Houston realtor Jennifer Bartlow the significant relationship between real estate agents and moving companies. Jennifer highlights the importance of trust and personal connection, advocating for mo...
#20 Mastering Landing Page Essentials
I dive deep into the essentials of crafting effective landing pages specifically tailored for moving companies. I"ll share key strategies to enhance conversion rates, including optimizing headlines, utilizing authentic visuals, and perfecting...
#19: Integrating AI for Better Moving Experiences
This episode delves into how AI can streamline processes, increase profitability, and improve customer interactions for moving companies. Our guest, Jonathan Mast, and I run through practical ways to integrate AI into your business model to gai...
#18 Landing Page Versus Service Pages
In this episode of the Moving Up podcast, Christina Hawkins differentiates between landing and service pages in marketing for moving companies.
#17 Enhance User Experience and Keep Visitors Engaged On Your Website
In this episode of the Moving Up podcast, Christina Hawkins discusses the importance of optimizing website user experience (UX) for better customer engagement and conversion. She highlights the need for fast loading times, intuitive navigation,...
#16 Top 7 Best Uses for ChatGTP
In this episode of "Lift Your Moving Marketing," we uncover the top five uses of ChatGPT to boost lead generation for moving companies. Discover how personalized support, automated FAQs, tailored marketing, content creation, and feedback analys...
#15 To Chat or Not To Chat
The episode "To Chat or Not To Chat" explores whether moving companies should add a chat feature to their websites. I discuss the importance of immediate responses. While a chat feature can improve customer service for well-staffed businesses, ...